It’s a well-known problem: Organizations launch well-planned change initiatives with the best of intentions but then struggle to achieve their goals. To understand why this happens so often, the authors conducted a large-scale study that provided deep insights into the underlying challenges that organizations face when embarking on transformation initiatives. Building on those insights, they designed a five-step process to drive successful transformation initiatives, and in this article they discuss the process and offer advice on how to implement it.
When a major U.S.-based financial institution needed help with an organization-wide transformation, they turned to Debora, a seasoned executive coach and change consultant. The institution was grappling with technological disruption, shifting customer expectations, and mounting regulatory pressures, and they viewed their transformation program as the natural solution to these challenges.
