An anonymous reader quotes a report from TorrentFreak: Rightsholders have asked Google to remove more than 10 billion ‘copyright infringing’ URLs from its search results. The search engine doesn’t celebrate the milestone in any way, but the takedown notices document intriguing shifts in volume over time, as well as shifting takedown interests. […] The path to 10 billion was turbulent. When Google first made DMCA details public it was processing a few million DMCA takedown requests in a year. That number swiftly increased to hundreds of millions and eventually reached a billion DMCA requests in 2016.
The exponential growth curve eventually flattened out and around 2017, the takedown volume started to decline. The decrease was in part due to various anti-piracy algorithms making pirated content less visible in search results. By downranking pirate sites, infringing content became harder to find. As a result, Google processed fewer takedown notices, a welcome change for both rightsholders and the search engine. Today, Google continues to make pirate sites less visible in search, but the reduction in takedown notices didn’t last. On the contrary, over the past several months, Google search processed a record number of DMCA notices.
Last summer, the search giant recorded the 7 billionth takedown request and after that the numbers shot up, adding billions more in the year that followed. The company is now handling removal requests at a rate of roughly 2.5 billion per year; a new record. This represents more than 50 million takedown requests per week and roughly 5,000 every minute. […] While the 10 billionth reported URL is undoubtedly a milestone, this number is largely driven by a few rightsholders, reporting outfits, and domain names. The aforementioned takedown outfit Link-Busters, for example, accounts for roughly 15% of all reported links, nearly 1.5 billion. Similarly, the ten most prolific rightsholders, including the BPI, HarperCollins, and VIZ Media, are responsible for 40% of all reported links. These ten companies are only a tiny fraction of the 600,000 rightsholders that reported pirated links, however. A small group of domains also receives a disproportionate amount of attention. In total, 5,400,061 domains have been reported, with the top domains having dozens of millions of flagged URLs each. However, most domains have only a few flagged links, some of which are erroneous.
