For years, Apple has been synonymous with smartwatches, dominating the industry with innovative designs and a loyal fan base. But the unthinkable has happened, Huawei has stepped up and claimed the spotlight. According to a recent IDC report, Huawei surpassed Apple in total shipments of wrist-worn devices during the first nine months of 2024. This includes both smartwatches and fitness bands, marking a significant moment in the tech world.
Apple is still holding on to its lead in the global smartwatch category, but the competition is getting fiercer. The launch of the Series 10 smartwatch gave Apple a short-term boost in sales during the third quarter, but it’s clear that rival brands are gaining ground. Many believe Apple will need to rethink its approach, bringing fresh ideas and bold designs to stay ahead in this fast-changing market.
🚨 Big news in the smartwatch world!
Huawei overtaken Apple in 2024, to become the leading brand in wearable wrist devices! pic.twitter.com/Uq4Ydc48lz
— Saurabh Khare (@khare_saurabh21) December 19, 2024
How China Shook Up the Market
China has been a game-changer in the global smartwatch market. While global shipments of wrist-worn devices dipped slightly in 2024, China saw an impressive 20% increase. Consumers there are embracing smartwatches and fitness bands, drawn to their health-tracking features and sleek designs.
Huawei’s growth is a direct result of smart strategy and innovation. Its GT5 and GT5 Pro models have earned praise for advanced health-monitoring features, meeting the rising demand for wellness-focused technology. Beyond innovation, Huawei has also expanded into new markets like Asia-Pacific, Latin America, and the Middle East, tailoring its products to fit local preferences. This approach has paid off, especially as growth slowed in markets like the US and India.
Other Brands Making Noise
Huawei isn’t the only one challenging Apple’s dominance. Xiaomi and Samsung are also climbing the ranks. Xiaomi’s Band 9 and Watch S series offer fantastic features at budget-friendly prices, making them attractive to a wide range of users. Meanwhile, Samsung is appealing to both premium and budget-conscious consumers by strengthening its smartwatch lineup, proving to be a solid competitor.
What’s Next for Apple?
The smartwatch market is evolving rapidly as people look for devices that seamlessly blend health tracking and personal style. Huawei’s success is a testament to how innovation and understanding customer needs can change the game.
Apple may still be on top, but Huawei’s rise is a wake-up call: staying number one requires constant evolution. To keep its crown, Apple needs to deliver fresh ideas and exciting features that resonate with today’s tech-savvy consumers. The smartwatch throne is no longer guaranteed—it’s a battleground where only the most innovative brands will thrive.
