World

Chipotle announces the return of its ‘Boorito’ promotion

Chipotle is celebrating the spookiest of holidays with the return of its popular “Boo-rito” promotion.

During the promotion, rewards members can purchase entrees for $6 and enjoy extended store hours. Only rewards members who order in-store can take advantage of the promo.

Once again, the fast-casual chain will extend its “Boo-rito” promotion to select college towns nationwide. Chipotle locations in these areas will stay open until 11:59 p.m. on Halloween.

In California, the extended hours will be held at Chipotle locations near Cal State Long Beach, USC, UC Berkeley and San Diego State.

The full list can be viewed here.

Chipotle also announced that its “Boo-rito” promotion will be extended to the United Kingdom and France for the first time.

“As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration,” Chris Brandt, chief brand officer at Chipotle, said in a statement. By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever.”

The company is also celebrating Halloween with the debut of its first-ever Halloween costumes.

Chipotle’s Boorito tradition started in the U.S. in 2000.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button